I don’t normally post about Apple rumors here; on the whole, I’d rather wait until there are facts to report instead of speculation.

But today’s announcement of the new 24-inch iMac made me twitch a little. By releasing that little gem, and rather suddenly at that, Apple is sending a clear message: next Tuesday’s “Showtime” event is much more interesting that a new iMac.

Which in turn makes me more inclined to think that some of the rumors and “sources tell us” reporting we’re seeing are true.

Movies to download? More than likely, although I sincerely hope that Variety is wrong when it says that the service will only offer Disney films to start with. Just Disney? Wouldn’t that somehow take the wind from the sails of such a big new idea? Especially if, as Variety reports, Amazon is lining up a rival downloads service with a lot more choice.

Then there’s the mythical Apple cell phone. It’s now a prototype, not a concept, reports Apple Insider. And analysts say that even grabbing just 1% of the market could be a significant money spinner for Apple.

Just 1%? I can see the grin on Steve Jobs’ face from here.