We’ve been hearing a lot about AJAX and Web 2.0 — especially around here on the O’Reilly blogs. And while I agree the technology is flexible and fun (what’s a Widget other than a mini AJAX app, after all?), I really haven’t grokked what all the hullabaloo is about. I mean, I understand the code that makes my movies look like they’re talking is pretty cutting-edge stuff. But if it’s as pointless and/or annoying as what most Web 2.0 sites have offered up by way of features, the whole thing might as well be another blink tag.

Don’t get me wrong, projects like Writely and just about everything by google are rad. But they’re really just desktop applications ported into webspace. I was kinda hoping Web 2.0 would bring some real usability to you everyday plain jane web page as well.

Enter Panic, a small software company that has basically worked out how to bottle and sell quality. If you’re a fan of Transmit (or even Katamari Damacy!), and you want to let the world know, you might consider buying some t-shirts from them. And with their fancy-pants, drag-and-drop interface, you’ll probably smile while doing it. And when it comes right down to it, isn’t that what the web is really all about?

Ok, I know it’s not. But my point is that if Web 2.0 can make something as 1990s as an online shopping cart feel fresh and new again, then this — and not all these web-enabled Office clones — is what’s going to prove that it’s got the guns to back up all the hype we’ve been hearing about it. Sure, everyone else has already figured this out, but I’m slow, so I think this is exciting!

And Panic? Apart from their brilliant software and great t-shirts they are also known for having their designs stolen and spread throughout the interweb. As I am now officially excited about Web 2.0, I don’t think this design can be ripped off soon enough!