The Get a Mac ad campaign. Now, I know it only makes a positive verbal mention of Microsoft (”We both run Microsoft Office”), but if I were on the Windows development team I’d feel a little uneasy about this. It just seems a little … aggressive. Is that the right word? And another thing: by making the PC guy look like a dork, isn’t Apple being a bit insulting (just a bit, mind you) to a lot of potential customers?
Rob at MacOSXhints.com asks: Does anyone even use Sherlock and Watson anymore? The comments to the post make the answer clear: no.
Ever wondered how to add the iPhoto image browser to your application? Involking the iPhoto browser, (or the iTunes browser, for that matter) is as simple as running a one-step Automator action. VoodooPad creator Gus Mueller points out that when combined with a method for programmatically running Automator Workflows, this becomes a quick solution to the problem.
John Gruber: Good journalism: “If Goodin wanted to be reasonable or accurate, he could have written a story titled “Some Guy Double-Clicked a Trojan Horse Virus for Mac OS X but It Didn’t Actually Spread to Anyone Else”, but what kind of story would that be? OK, it’d be a true story, but it wouldn’t be a good story.”
Fiendish Master Plan: “So basically, you can create and add to an arbitrary number of running lists (the names and nature of which are up to you) from within a single text file.” I should so be trying this out.
Finally, an intriguing rumor: what if (warning: popups, sheesh) Apple built BitTorrent into Leopard, and offered users iTunes credits in exchange for helping out with the huge bandwidth implications of future online video/movie retail? Now there’s an idea.


And another thing: by making the PC guy look like a dork, isn't Apple being a bit insulting (just a bit, mind you) to a lot of potential customers?
You mean like somebody referring to their customers as dinosaurs for not upgrading their Office product? ;)
popups? What browser are you using? Looks fine for me with Camino... ;)
@ Stridey: I'm using Camino too! With popup killer enabled! And I still got one in my face. That's the only reason I mentioned it; Camino is usually so good at ridding my browsing of popups that I hardly ever see any, and when I do, it can be a bit of a shock. :)
@ gilest. Nasty nasty clever popup makers. I just got one too, by deleting cookies and reloading the page.
Perhaps I'm naive, but I thought the new adverts were quite endearing.
I haven't seen anyone else mention this, so perhaps it's just me... But doesn't the Windows guy remind you a little of Bill Gates? I feel the glasses certainly contribute to the resemblance.
I didn't like the ads at first, but they've grown on me. I think the PC guy's dorkiness is quite toned down compared to what it could have been.
I personally though the ads were rather subtle and enjoyable. As a theatre minor I particularly enjoyed the characters and the moments they had together. I I thought it was simple, subtle, and honest (from an acting perspective, not necessarily an information one). My Windows using friend really didn't like them though, so maybe that's just me.
@Gary: My thoughts exactly! That´s is the unknown long lost brother of Bill Gates!
Get a Mac:
You gys (including Giles) don't get it:
He's not a PC gye, he's a PC!!!
And the other is not a Mac guy, he's a Mac!!!
Capice?
@ macounet: Um, yeah, I had realised that. When I typed "the PC guy", it was because it was quicker than typing: "the character personifying the PC"...
and it's not insulting PC's users to say that PCs are dull!
(of course _some_ PC users will identify themselves with their PCs...)
Giles - with regards the What If BitTorrent thingy, I remembered that Dr.Dobbs had an article on a similar concept called MediaGrid last year.
http://mediagrid.org/