The Get a Mac ad campaign. Now, I know it only makes a positive verbal mention of Microsoft (”We both run Microsoft Office”), but if I were on the Windows development team I’d feel a little uneasy about this. It just seems a little … aggressive. Is that the right word? And another thing: by making the PC guy look like a dork, isn’t Apple being a bit insulting (just a bit, mind you) to a lot of potential customers?

Rob at MacOSXhints.com asks: Does anyone even use Sherlock and Watson anymore? The comments to the post make the answer clear: no.

Ever wondered how to add the iPhoto image browser to your application? Involking the iPhoto browser, (or the iTunes browser, for that matter) is as simple as running a one-step Automator action. VoodooPad creator Gus Mueller points out that when combined with a method for programmatically running Automator Workflows, this becomes a quick solution to the problem.

John Gruber: Good journalism: “If Goodin wanted to be reasonable or accurate, he could have written a story titled “Some Guy Double-Clicked a Trojan Horse Virus for Mac OS X but It Didn’t Actually Spread to Anyone Else”, but what kind of story would that be? OK, it’d be a true story, but it wouldn’t be a good story.”

Fiendish Master Plan: “So basically, you can create and add to an arbitrary number of running lists (the names and nature of which are up to you) from within a single text file.” I should so be trying this out.

Finally, an intriguing rumor: what if (warning: popups, sheesh) Apple built BitTorrent into Leopard, and offered users iTunes credits in exchange for helping out with the huge bandwidth implications of future online video/movie retail? Now there’s an idea.