As today is my birthday, I thought I’d share a couple of ways to give the gift of iTunes. If you know a person’s e-mail address, you can send them an iTunes gift without having to visit a bricks & mortar store. I’m not sure whether an iTunes gift is up there with a fancy dinner, wine and flowers or, say, a new red Ferrari but it may help you out of a last-minute fix for that iPod-enabled special someone.

Gifting a Playlist To buy any playlist, select its name in the playlist column and then click the arrow to the right of its name. (Assuming you’ve set the “Show links to the Music Store” option in iTunes preferences.) A dialog opens asking whether you want to give the playlist as a gift or publish it as an iMix. Click Give Playist. iTunes will prompt you to fill out the Gift Recipient information and handle the payment terms.

Buying a Gift certificate iTunes Gift Wizard walks you through the steps to purchase and send an iTunes gift certificate, which you can send by e-mail or US mail or print to a hardcopy. Gift amounts range from $10 to $200.