Let me show you something I just noticed as I was downloading the latest episode of Lost. This screenshot says it all:
Now how cool is that? You could potentially save more than $10 on the whole season. Unfortunately, I won’t be buying a season pass since it’s cheaper for me to continue purchasing the next 6 episodes or so individually for the rest of this season…but does this marketing pitch give me incentive to buy into other television shows? Yea, to my own detriment, it does — especially since I don’t own a television (on purpose…yes, really. My productivity would go through the floor if I owned one. And besides, I only watch a few select shows, and I can’t stand commercials.)
But take note of one thing: seasons passes are only being marketed on shows that are currently in season, and that approach makes good sense…at least from the supplier’s perspective. Why discount entire seasons of shows that people are willing to pay full price for? Selling in advance always seems to be the way to go, and I bet it’s especially profitable in the digital media market.
And on a related, but different note: I just noticed that they added South Park to iTMS too. And just when I thought I’d broken that bad habit…
So what do you think of the whole season pass idea? (Or the Weight Gainer 2000 episode of South Park?)