Yesterday, I posted about the first iTunes Music Store full-length video, priced at a very reasonable $1.99. By yesterday evening, the video was gone. The item was no longer for sale in the US iTunes Music Store. By this morning it was back, this time priced at $9.99.
Pricing mistake? Probably was. But the new price point seems steep, particularly for a free-to-cable show that’s going to air again on March 23rd. I think somewhere in the $3.99-$5.99 range might have been more reasonable, particularly if you go with a “one hour of TV equals about $1.99″ formula. Ten bucks is about what I’d expect to pay for this at Walmart discounted from, say, $14.99 for a much higher-quality DVD version. For a low-resolution iPod-specific edition? I think they set the price a little high.
What do you think? Is ten bucks the right price point for TV feature movies? What about for more traditional Hollywood fare? How much would you pay for The Incredibles? Or Crash?