Over the past few days, the Mac world has been abuzz with one fundamental question: will Apple stick “Intel Inside” logos on its next generation PowerBooks? That point, obviously essential to the future of the company, has highly respected journalists weighting the pros and cons of the matter, subsidies versus chemical goo on aluminum surfaces.
My take on the matter is of little interest. If hard pressed to answer, I would imagine that no, we will not see an Intel logo on the hand rest of PowerBooks, if only because the usually polished and shiny surfaces used by Apple aren’t exactly glue-friendly and, well, I believe Intel has gotten so much publicity out of the switch already (although, admittedly, not in the grassroots consumer market), on top of having its name engraved in Apple’s very own operating system files that the question of little stickers is somehow moot.
Surprisingly however, I haven’t read anyone suggesting the logo may be engraved on the headrest, like the FCC certification is on the bottom of the casing or on the back of an iPod. Heck, if Apple can engrave “Assembled in China” in 4 points font on the back of an iPod, why couldn’t they, if they wanted to, engrave “Intel Inside” on the tough casing of a PowerBook? It would be the ultimate weapon, the one logo you cannot remove, peel away, scratch and yet, it would get plenty of press coverage for once again showing how Apple can solve everyday problems through uncompromising aesthetics.
Yes, I find myself wishing Apple did that and, while they are at it, replace the Mac OS X boot chime with the Intel jingle. That way, the Mac and Mac OS X may finally get the attention they deserve — although indeed maybe not for the right reasons.
Update: In reaction to some of your comments (thanks for taking the time to write!), I have posted some additional musings on the topic on this page — outside of the O’Reilly Network, as they are of a more general nature.