My impression is that many people are viewing next week’s media event as an extension of the Sept. 7 announcements in San Francisco. The thinking being that something wasn’t quite baked last month, but is ready now. Apple’s promotion of the Oct. 12 gathering, “One More Thing…,” set this tone from the beginning.
My two cents is that Oct. 12 isn’t just about music. Apple is also strong in photography and video. The bulk of their video announcements were released earlier this year at NAB, so that leaves photography. We haven’t heard much in this area lately, have we?
I’m also thinking hardware. We had the big Intel announcement at WWDC earlier this year, but not much in terms of computing hardware since. Holiday shopping is upon us, and I think Steve has something for under the tree.
All of this doesn’t exclude an iPod announcement. But, I don’t think that’s the focus of this event. I do expect an update on the negotiations with the record labels, and am hoping for good news there. We’ll find out next week.