Apple is going to announce its Q4 financial results on Oct. 11…
For the last six years, I’ve begun most mornings by reading technology news reports, opinions about products and companies, and analysts surveys of the hottest properties. If you didn’t know that I was a journalist, you might think I was a stock broker… not that there’s anything wrong with that.
But I’ve never really been compelled to invest in stocks directly. In 1999, I watched the dot-comers flaunt their soaring options while I collected a paycheck, put some in savings, and maintained my milk-toast 401K retirement account. Some of those dot-comers really got rich, others didn’t. Many of them have less put away than me.
But it’s a different time now, isn’t it? As I follow Apple’s upward trend — according to my Dashboard Stock Widget, Apple stock hit $55 a share this morning — I wonder about applying the knowledge that we have about this company to our own benefit. Not in a greedy way, but in a common sense way. I’m talking about the real research we do everyday about Apple’s products, fiscal health, and business plan. Isn’t that the same stuff that serious investors do?
It’s not hard to buy stock. Learning Perl is hard. You can open a Scottrade account for less than $500 and have it operative within a few days. So why, as technologists, do we seem so hesitant to discuss this side of the business?