Whether you like it or not, the porn industry is one of the best predictors of how new technologies will fare. They helped usher in the home video revolution, fueled early adoption of the Internet, and now have begun to produce video specifically compressed for the new iPod. People who say Apple’s latest device isn’t revolutionary should take note.
In a Macworld UK article by Jonny Evans, he writes, “Sites from the dark side of the Web are already rushing to buy QuickTime Pro licenses so they can create viral transmissions intended to pounce down the broadband pipe into Apple’s new media players… The tech-savvy adult industry understands how to harness the Internet to stimulate audiences, create brand loyalty and drive demand. As expected, it is rushing to embrace this new iPod-driven, portable-video gold rush.”
I’m happy to say that I thought the new iPod was impressive before the porn industry embraced it.