My boss, Tim O’Reilly said an interesting thing today. “A while back, our company paid a lot of bills by writing about the X Window System. But today, that subject is a small percentage of our income. Things are different now. And to survive, we have to be different with them.”
Tim wasn’t talking about Apple, digital music, or the announcements on Sept. 7 at Moscone West in San Francisco. Yet it all applies.
Regardless of what Steve Jobs announces, we’ll hear comments that Apple is relying too much on the digital music phenomenon. It is courting eventual disaster. When the whole house of downloads collapses, so will Apple. The implication being that unless Cupertino bolsters its computer market share and “gets back to basics,” the party is doomed.
Personally, I disagree. I think things are different now. And the news revealed on Sept. 7 is another indicator that Apple isn’t just thinking different, it’s being different. And what that really is… is being smart.