Related link: http://fedex.kinkos.com/fpfk/index.php
I’m an all or nothing kind of guy — bipolar almost — when it comes to what I like and dislike. I usually either love it or hate it, and if you know me at all, you know that OS X is something that I absolutely love. But Windows has one very creative feature going for it that precipitates jealousy within my soul. I’m talking about “File, Print FedEx Kinko’s”. And it’s not even a Windows feature, per se.
“What, are you for real?” you might be thinking. Well, let me explain: I read — a lot — and it takes a ton of paper to feed my insatiable hunger for Cocoa and OS X developer docs. Whether it’s because I’m just old school or because I’m an active reader, I still prefer to print the old fashioned way. If I can’t scribble, highlight, write notes in the margins, and then clutter up my desk with the resulting mess that accumulates, I don’t feel like I’m learning anything.
So every week or two I head down to FedEx Kinko’s and get some stuff printed and bound. Being used to paying $50+ for good books back during the days that shall not be named, I feel like this is quite the bargain. For less than $20, I can now tailor an extensive compilation to exactly what I need at the time and get it nicely bound — a timeless treasure for any bookshelf.
I really think Apple and Kinko’s should get on this. It could present a win-win for both of them. And before you ask, here’s fodder for the commercial:
Someone is in a hurry, and they’re rushing down to Kinko’s with some work they need done there. Meanwhile, somebody else is back in their office clicking “File, Print FedEx Kinko’s” from the comfort of their own PowerBook or G5 workstation. Ultimately, the “File, Print FedEx Kinko’s” person wins because the other person gets stuck in traffic along the way. (Opening scene from Office Space anyone?)
The commercial ends with a catchy phrase that makes Apple and FedEx Kinko’s both look good, they give away an iPod to every 1,000th person that uses the service for some period of time, and the world is once again a better place because of good business.
FedEx Kinkos says that they want feedback, so let’s give it to them. Even if the feature won’t help you right now, it’ll help us (and might help you later.)
How much longer must I make two trips to print and get my documents bound? Are we still not “mainstream” enough or what?