Related link: http://www.apple.com/itunes/mobile/
A post I came across over on Slashdot said that the name of the new Motorola/Apple/Cingular phone was ‘dumb’ — why didn’t they call it the iPhone, which is what everybody has been calling this theoretical device for the past five years?
Dumb like a fox — I think it is mighty clever of them. Here’s why.
Of course, the ROKR name is in line with the other hot Motorola phone, the RAZR, which is also a Cingular Wireless exclusive. But check out how they refer to the phone on the Apple site: ‘Introducing iTunes for your mobile phone. With iTunes on your Motorola ROKR E1, you can listen to music on your mobile phone, wherever, whenever you want.’
It’s not an iPhone, it’s a phone with iTunes on it.
Why is that important? Well, what happens if this phone tanks faster than New Coke? As far as Apple’s reputation is concerned, there’s a big difference between a Motorola ROKR (with iTunes) going down the drain and an Apple iPhone going down the drain. In the former’s case, Apple can distance itself fairly easily; in the latter, the naysaying sharks would be circling.
And if the ROKR actually rocks, Apple gets the credit. It’s a win-win. It also leaves the possibility open for iTunes bundled on other phones and mobile devices some day.
As for me, I’m more excited about playlist folders and a cleaned-up iTunes 5 interface than either of the other big Apple announcements. ;)
What’s your take — is no iPhone ‘dumb’ or clever?