Reading an article about photo blogging on one of my all-time favorite Mac sites lately, I was struck by how many times and on how many publications I have read that blogging was going to change our life and that we were all witnessing, experiencing even, a profound society change.

Somehow, I just can’t picture it — and trust me, I have tried. Blogging sure is great and enjoyable. It also allows us to share our thoughts and ideas with a much wider audience than before — the very fact that you are reading this being the best proof —, it makes being confronted to different points of view a lot easier than before and it helps fight the monolithic truth that large media companies try to push on their victims — sorry, «valued customers»…

That is all very well and I am ready to call it a revolution in a way. But has society changed? So far, it doesn’t really seem so… Big media corporations still own the media world, bloggers are rarely recognized as independent journalists and their real power, when compared to the one of someone who puts ink on paper is very faint. This, of course, only applies, in certain circles, in certain countries where the notion of blogging even exists — a vast majority of people have no idea what blogging is and will probably never read a blog in their lives.

So, why make up a social change? Why instead of accepting the blogging revolution for what it is — a great explosion of the media and a surprisingly successful trend — do we need to tell ourselves that taking pictures of every single cookie we eat and sharing them with total strangers from across the world is going to make us happier or profoundly transform our lives? Is it because all this surrounding promise of seamless connectivity has us waking up at night and realizing that we are still alone — more or less of course? Is it because the times are so profoundly dull compared to what we read in the history of the past decades that we need to reassure ourselves that we too are leaving our mark on the world? I sincerely do not know but the fact that we have to constantly reassure ourselves that we are witnessing change makes me question the very existence of this chance — kinda like when I am at a fancy restaurant and the maître d’ asks me 4 times how I would like my meat cooked, to hide the fact that the grill only has one setting and that the chef is gonna burn it anyway…

Society changes, that’s for sure and it’s a great thing. But, somehow, I tend to think that real change happens by itself, without a company pushing it. Take the loosening of family ties for example: families used to be a lot closer in the past (I’m speaking geographically and economically here) than they are today but, to my knowledge, nobody ever put posters up exhorting kids to leave their parents and move to another city just for the fun of it. Change happened for many reasons — and technological advances are part of these reasons — but it happened in a diffuse way, making its way slowly into Ethnology 101 textbooks once it had happened.

Maybe I am just plain wrong — and I probably am… Maybe my cookies will have a profound impact on someone across the ocean…

Until next time, dear Mac users, enjoy thinking different!

And you, has blogging changed your life?