You don’t often hear people raving about .Mac.
People rave about Apple hardware and software, and people rave about iPods, but few people post excitable blog rants about how indispensible their .Mac account is.
Apple has just updated the .Mac offering, announcing a 250MB storage limit (up from 100MB), better email, and lower prices for upgrades and bolt-ons (such as extra email accounts).
It’s a nice package, but you could be forgiven for thinking that it’s not quite up to defeating the online storage juggernaut bearing down on Apple (and everyone else) in the form of Google. After all, you get a gigabyte to play with when you get your Gmail account, and someone’s already turned it into a virtual filesystem, and Google doesn’t even seem to mind.
Of course, .Mac offers unique features for publishing content, and synchronising data between different computers (as long as they’re Apple computers, of course). The fact that much of the .Mac offering requires a Mac is one of the things that might drive people to use alternatives; a lot of people use more than one computer, but many of them use a variety of computers. Mac at home, Windows at work. Symbian-based smartphone while out and about. Wouldn’t it be nice to have a service that works on everything?
If speculation that Google plans to turn itself into a web-based operating system turns out to be true, .Mac will have do offer something seriously special to even keep up. This might well be the first of many changes to Apple’s online service.
Want to rave (or rant) about .Mac? Does Apple need to worry about the GooOS, or are they different concepts, for different people?