This morning’s announcement of the new G5 iMac was, well, expected and overdue (especially since we knew the iMac supply chain dried up months ago). The new design looks great and I hope it brings lots more Mac users into the fold and makes Apple scads more cash. But one thing that seems like a glaring miscue is that AirPort cards and Bluetooth continue to be options. Why?
Apple’s mantra for the past year or so has been “wireless-this” and “wireless-that”, and you’d think that AirPort and Bluetooth are vital a parts of that chant. We have Bluetooth keyboards and mice, the AirPort Extreme Base Station, and the new AirPort Express for streaming music or extending your Base Station’s range. And it’s hard to find a cell phone or PDA these days that doesn’t have Bluetooth inside. Apple has continually set the bar high when it comes to hardware, and integrating standard “features” that everyone wants and expects in a desktop computer. You know, basic things like audio in/out, built-in CD/DVD drives, Ethernet, USB, FireWire.
So why not AirPort (802.11b/g wireless) and Bluetooth?
I realize that the iMac is Apple’s low-cost consumer model, and that they probably shaved a few bucks off the price by leaving out AirPort cards and Bluetooth modules, but since these are pretty much household terms these days, don’t you think it’s time to quit making them an option? (It can’t really cost Apple $50 to add Bluetooth when they’re already providing the slot, and they have the know-how to build-in Bluetooth with the work they’ve done on the Aluminum PowerBook line.)
Just imagine how sweet those pictures of the new G5 iMac would be if they didn’t have wires connecting the keyboard and mouse to the back of the unit. As someone who uses Apple’s Bluetooth keyboard and mouse, I can assure you they do a great job (and that I can have fun messing with my wife’s PowerBook from the living room when I steal her mouse).
Now close your eyes, and repeat these two words three times:
Now run up to the rooftop and scream them in the direction of Cupertino. Maybe they’ll hear?
Power to the people; make mine wireless. Bring an end to the tether!
Should the new G5 iMac be an entirely wireless, no-option-required consumer Mac?