Chris Gorog, chairperson of the playa in the player/music market Roxio, is telling music execs to stay off the Apple platform.

Attention Music Execs: you should listen to Gorog.

You see Gorog is looking out for you. He wants you to back a winner and since the new and improved Napster (music without the stealing) is compatible with two thirds of the hundreds of lousy mobile devices available…working with Apple is a waste of your time.

Here’s where his argument becomes excrement. Um…anyone see any problem at all with labels providing both Windows vendors & the Apple store with digital content? It works like this:

1. Music Labels provide digital audio files to vendors.
2. Vendors post content for sale on their platform.
3. Vendors cut checks to labels.
4. *Labels make donations to the RIAA.

So uh…where is the drawback with staying on the Apple platform? Why would the labels care which platform their music is on…as long as the money continues to flow?

So I’m asking you right here, Mr. Gorog…let’s say Apple sells $30+ million in music a year. Now, I can see how their success hurts you, but how does this hurt the labels? You can email me and I’ll post your response, unedited.

Personally, I would be more concerned with your competitors on the Windows platform, than worrying about which platform the labels choose. You’ve got bigger problems from Wal*Mart & Microsoft.

BTW…

“Napster’s Gorog claimed that its $9.95 monthly subscription service for unlimited downloads will become the favourite payment method…”

It isn’t real downloads, but streaming**. You still have to pay $.99 if you want to keep the songs. Yeah, there is nothing I like better than leasing my music. Where is the value add in this? I can’t take it with me, plus I have thousands of free Internet radio stations at my fingertips. Many of my favorites only cost me an optional small donation each year. For $9.95 a month, you’d be better off investing in XM Radio or Sirius.

And if you record execs really want a heads up on how viable a model streaming is…you can record streamed audio. I mean if you are gonna hammer on Apple for having sharing in iTunes, you should at least show some concern over Napster’s streaming. Each streamed song is coming out of your retirement benefits.

*Not all labels support the RIAA.

**Although it isn’t completely clear to me, it looks like you may be able to download as many tracks as you like for $9.95, but in order to burn them, or relocate them, you must buy them…would appreciate if someone could clarify for me. Can you put these on a player for $9.95 a month or are they locked to your computer?

Please…somebody say something sensible.