Apple’s iCEO Steve Jobs recently met with a group of financial analysts to report on different things about the company. In this report on c|net, Jobs stated that Mac OS X could be ported to run on Intel chips (now let’s not start the rumors of Marklar again), and also about iPods and the iTunes Music Store.
Another interesting bit is this blurb about the number of people who’ve initially renewed their .Mac memberships:
The company is also making money in new areas, such as its .Mac Internet service, which just went through its first renewal period, in which customers had to pay the full $99 price. Jobs pointed out that critics said Apple would never get customers to pay $99 after selling the first year at $49.
“Our renewal rate was 86 (percent) to 87 percent,” Jobs said, adding that that is “unheard of, higher than almost anybody’s. We’ve built ourselves the beginnings of a pretty good Internet services business.”
Back in January at Macworld San Francisco, Jobs reported that ~240,000 people had subscribed to .Mac by the end of October 2002. Depending on how you look at it, of those 240,000 people who initially subscribed to .Mac:
- 206,400 subscribers renewed
- Apple lost 33,600 .Mac subscribers from the initial brood
I’ve renewed two .Mac subscriptions (one for myself and one for my wife), and I know plenty of others out there who’ve re-upped for another year. The real tipping point, IMHO, will be to see how many of us hang on for another round. Apple’s .Mac services are nice, but they still have a long way to go.
While I think it’s great that many people are renewing, I think the bigger question will be how many of those 86-87% who renewed this year will renew next year if the support and services aren’t beefed up.
So, my question to you all is:
- After a year with .Mac, what are your likes and dislikes of the service?
- What would you like to see Apple improve upon over the next year?
- If you’ve been to .Mac’s Support forums, what has your experience been like? Did you get a quick response, or are there issues still floating in Limbo?
- Do you have any hints, tips, or tricks you’d like to pass along to other .Mac members?
Let me hear your thoughts…I know Apple listens here, too.
Did or will you renew your .Mac membership? Do you have any comments or feedback about the .Mac services? Let ‘em fly….