There’s a great article over at SF Gate today. Mark Morford writes about Apple’s product packaging and the attention to detail that makes opening a new Apple gadget more fun than Christmas morning. I agree wholeheartedly with the article. Apple’s products are not only a pleasure to look at, but a pleasure to use and to unwrap.
I still remember how impressed I was with the packaging of my first Mac, a 12″ dual USB iBook. From the clean design of the box to the thoughtful organization of its innards, I fell in love at first sight. I still get a little giddy now and then, like when I bought my first (and subsequent) iPod. Buying my iSight is another great example.
I’ve an analogy for Apple’s product packaging. It’s like fine cuisine; the presentation is as important as the real substance. With Apple, I’ve never been disappointed with either.
Were you impressed the first time you opened a new Apple product? Why or why not?