For the last week I’ve been thinking about how I feel about Apple’s mishandling of iTunes 4. Clearly they made a mistake, and the mistake was enabling wholesale Internet streaming of music when the intention all along was to limit it to subnets. Talk about leaving the back door open.
I don’t know about you, but I had an odd feeling in the gut of my stomach when I discovered this functionality in iTunes 4.0. I mean, we know what’s going on in the world. We understand the political ramifications of certain technologies. Didn’t you get even a little twinge when you first fired-up streaming in iTunes 4?
Twinge or not, Apple knew they had to fix the situation. Their communication skills could use a little polishing, however. And from this point forward, I will always be suspicious of the phrase network enhancement.
But to be honest, I’m more concerned about the big picture here. We actually have a little momentum in changing the online music world. I think we need to get more musicians and business people with fresh perspectives involved in evolving this industry, and Apple has an important role to play. I want them to remain credible so they can advocate for the really big things.
Sure, I wish Apple didn’t have to limit the streaming of music. But even more, I hated how things were before April 28, and I don’t want to go back. Ever.