But when Macworld East comes up, the main thing I hear is, “Oh, well Steve Jobs isn’t going to do the keynote this year,” and little else. Now granted, since I’m on the faculty for this event, I have a certain amount of enthusiasm for it. But, also, from the O’Reilly perspective, I think this show is noteworthy, especially for those of you on the East Coast.
The focus of Macworld East is for general Mac users and for creative professionals and hobbyists. For some of us, this is the really fun stuff. Digital music, photography, video, Web design, graphics, publishing, and a host of other endeavors. Even when I’m plowing through a 7,000 word tutorial on Cocoa programming, I’m enjoying iTunes, Safari, iChat, and the other niceties that separate the Mac from other platforms. It’s these distinguishing characteristics that will be the focus of Macworld East.
O’Reilly & Associates didn’t even bat an eye as IDG reconfigured the show. We’re looking forward to it as much as ever. Why?
We have a great booth (322) that will be brimming with new titles, such as Mac OS X Hints, iPhoto 2, iMovie 3 and iDVD, the Digital Video Pocket Guide, and if you haven’t had a chance to browse through our wildly popular Mac OS X Hacks title yet, this would be a great opportunity to do so.
David Pogue and I will be teaching at the show too — both of us in the O’Reilly booth, and as part of the Macworld conference program. I have an all day workshop, Mastering Digital Photography, as well as an iPhoto Tips and Tricks session with Rick Smolan, and a Digital Photography Secrets seminar too.
Many of our O’Reilly writers have committed to hanging around the booth to answer questions, sign books, and visit with readers. And this stuff is just a tiny part of what’s going to prove to be a very stimulating conference.
It’s true, Steve isn’t going to be there (as far as we know), but the O’Reilly Mac division really values this East Coast show, and we don’t want to miss an opportunity to meet you, hear what you have to say, and hopefully show you a trick or two along the way.