As part of the release of Jaguar (Mac OS X 10.2), Apple kept their stores open late until midnight on Friday night. And, like the sucker I am, I went to see the mass of Mac users descend on the local Palo Alto store. It was quite a sight to see, complete with a line that wrapped, literally, around the block. I can’t give exact numbers, but I’m guessing that it was about 1000 people long, give or take. And the line didn’t seem to shrink at all for hours.
In fact at one point the police showed up to do a little crowd control and keep people from spilling over into University Street. We used to say in college, "It’s not a party till the cops show up." I guess by that measure, this event qualified. Also funny were all the people walking by asking "So, what’s everyone doing here on a Friday night?" There were even people yelling from cars as they drove by. Silly I tell you.
There was one snafu to the evening. Eleo decided it was time to switch, so she and I stood in line so that we could buy her a brand new 17 inch iMac. After winding our way into the store and through the lines to the cash register, we were found out that there were no 17 inch iMacs in stock. Oops. There were a few moments of confusion, but luckily Megan (the manager) stepped in and made sure that things were as right as they could be considering that they couldn’t give us a computer that they didn’t have in stock.
Oh, about that whole closing at midnight thing. Turns out that there were so many people that came out that they decided to keep the store open and make sure everyone got a chance to get in. From what the employees said, the Soho store was open till 1:30am. Tyson’s Corner till 1. And Palo Alto… well, it was still full of people at 2am when we left.
Nuts I tell you. Nuts.
Were you silly enough to stand in line as well? Tell your story.