John C Dvorak is paid to make controversal statements. And this time he’s made a big one. In fact, I think he’s gone over the line. In his latest PCMag editorial he takes random personal potshots at the people Apple’s Switch campaign. At one point he says, “If these people are the examples, then I fear for the future of Apple. Seriously.”
He’s taking pot shots at those real people for having real problems and looking for a solution that works for them. Somebody slap him with a clue stick. Attacking the campaign because you don’t like it is one thing. Dissing on real people like Mike, Liza, Dave, Aron, and Sarah is just plain uncalled for. Sure, they’ve had gel slathed in their hair for the TV and a bit of makeup applied, and their stories have been edited for effect, but they are real people with real experiences. And I’ve run into zillions of people just like them all over the world. Liza the DJ reminds me of several people that I’ve hung out with in SF and just want a better experience with their computer.
Computers aren’t for elitists. They are for everyone to use to make their lives better.
At a recent conference, I was asked what I thought the future of software was. My answer: Make it work for the real people out there, not just computer whizes like myself and the other developers in the audience. Those people are like the people in the ads. And even though I want to see more ads targeted to people like me (I want more full spread ads in magazines talking about the Unix underpinnings of OS X), I’m glad that Apple is out there working on a campaign to bring more real users to the platform. Those users are the ones that pay all of our salaries.
What do you think? Is John out of line?