Related link: http://www.apple.com/switch/
Apple has a marvelous new “Switch” compaign, with
Top 10 reasons, answers to Top 10 questions,
stories — emails from folks just like you who’ve switched from PC to Mac –, a
Guide to switching, and an ad campaign featuring writers (like Mark Frauenfelder of
BoingBoing), sysadmins, DJs, PR consultants, et al.
More people are interested in switching from PCs to Macs than ever before. See why they made the change and how easy it was.
A New York Times article on the campaign quotes Steve Jobs on Apple’s delicate dance with Microsoft: ‘”Our relationship with Microsoft is really pretty good,” Mr. Jobs said. “What’s a few market-share points between friends? It wouldn’t matter to them, and we would be eternally grateful.”‘
Switched? Considering the switch? Why? Why not? Why now? Why not yet?