By idolizing Steve Jobs, we do a disservice to the many people past and current that have contributed to the Macintosh culture. We're probably doing him a disservice too!
As to why Apple's stuck with such a small market share, it may very well be that the self-congratulatory press releases about record number of downloads of so-called free software aren't resonating. Many long-time, thoughtful observers of Macintosh myself included are advocating for a developer-led alternative--an important aspect of which is an Apple-seeded investment fund to help capitalize independent Mac software/media developers. (A developer-led strategy has the extremely important benefit of mitigating the risk of potential policy/legal actions for anti-competitive pricing/tying practices.) We'd love your support for the developer-led alternative!
PS--I personally wouldn't invite the Apple management team over for mashed potatoes!
I do agree that a developer strategy is critical for Apple's further success.
Tim O'Reilly is the founder and CEO of O’Reilly Media Inc. Considered by many to be the best computer book publisher in the world, O'Reilly Media also hosts conferences on technology topics, including the O'Reilly Open Source Convention, Strata: The Business of Data, the Velocity Conference on Web Performance and Operations, and many others. Tim's blog, the O'Reilly Radar "watches the alpha geeks" to determine emerging technology trends, and serves as a platform for advocacy about issues of importance to the technical community. Tim is also a partner at O'Reilly AlphaTech Ventures, O'Reilly's early stage venture firm, and is on the board of Safari Books Online, PeerJ, Code for America, and Maker Media, which was recently spun out from O'Reilly Media. Maker Media's Maker Faire has been compared to the West Coast Computer Faire, which launched the personal computer revolution.
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