O'Reilly Network Weblogs: Apple and Developers

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Apple and Developers

by Tim O'Reilly
Jun. 29, 2003

After I posted my comments on Apple as Innovator, I got some strongly-worded mail from a well-known Mac developer. He said:

By idolizing Steve Jobs, we do a disservice to the many people past and current that have contributed to the Macintosh culture. We're probably doing him a disservice too!

As to why Apple's stuck with such a small market share, it may very well be that the self-congratulatory press releases about record number of downloads of so-called free software aren't resonating. Many long-time, thoughtful observers of Macintosh myself included are advocating for a developer-led alternative--an important aspect of which is an Apple-seeded investment fund to help capitalize independent Mac software/media developers. (A developer-led strategy has the extremely important benefit of mitigating the risk of potential policy/legal actions for anti-competitive pricing/tying practices.) We'd love your support for the developer-led alternative!

PS--I personally wouldn't invite the Apple management team over for mashed potatoes!

(The final PS is a reference to my mother's one-time comment that Bill Gates sounded like someone you'd invite over to dinner, only to have him say "I think I'll have all the mashed potatoes." As with all cutting remarks, the edge does violence to the nuances that individuals and companies use to justify to themselves behavior that others find unfriendly. But there's certainly truth to the assertion that successful companies, from Microsoft to Apple, often take more than their fair share of the market, trampling small developers in the process. Ultimately, I do believe that taking too much of the market is counterproductive, since a successful platform requires a strong developer ecosystem. One company can't do it all. No matter how smart you are, you can't always pick the winning path. Progress flourishes only when you allow the exploration of alternatives.)

I replied:

I do agree that a developer strategy is critical for Apple's further success.

To that end, I'd like to get a dialogue going. What would you like to see Apple do to better support its independent developer community? Or are they doing just fine?

Tim O'Reilly is the founder and CEO of O'Reilly Media, Inc., thought by many to be the best computer book publisher in the world, and an activist for open standards. O'Reilly Media also publishes online through the O'Reilly Network and hosts conferences on technology topics, including the O'Reilly Open Source Convention, the O'Reilly Emerging Technology Conference, and the Web 2.0 Conference. Tim's blog, the O'Reilly Radar "watches the alpha geeks" to determine emerging technology trends, and serves as a platform for advocacy about issues of importance to the technical community. For everything Tim, see tim.oreilly.com.