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Web 2.0 2005, Day Three--Rebroadcast

by Daniel H. Steinberg
11/13/2006

This week, we wrap up our look back at the Web 2.0 conference from 2005 with Vinod Khosla from Kleiner Perkins on the overabundance of money, Scott Cook of Intuit on learning from customers, Sergey Brin on the current state of Google. Dick Hardt also explains identity, and Safa Rashtchy talks to five teens. (DTF 11-13-2006: 23 minutes, 34 seconds)

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Distributing the Future November 13, 2006: "Web 2.0 2005 Day Three--Rebroadcast"

1:12 Too Much Money

Vinod Khosla, partner at Kleiner, Perkins, Caufield, and Byers, warns of the dangers of taking too much money. This follows up nicely on the Jason Fried piece from our previous episode (2:48)

3:00 Listening to Your Customers

Scott Cook, co-founder and CEC of Intuit, talks about some of the changes they've made after watching customers use their software. You pay with a check; the IRS wants to know if it was "Cash or Other." Intuit has now learned to talk more like people and less like the IRS. (2:20)

5:20 What Is Google?

Many presenters at Web 2.0 had something to say about Google. Sergey Brin, co-founder and president of technology at Google, made an unannounced appearance at the conference and talked to John Battelle about how Google got to where it is and how new projects emerge. Doug Kaye has posted the entire half-hour conversation on ITConversations. (7:20)

14:30 Who Are You?

We return to the topic of identity in Distributing the Future with an excerpt from Dick Hardt's presentation. Hardt, co-founder and CEO of Sxip.com, talks about what he sees as the current way we handle identity in the real world. He then follows by making some observations about what would come in Identity 2.0. (2:50)

15:30 What Teens Want

The teen demographic uses the Web constantly and in very sophisticated ways. They don't want to pay for very much, but if you can find something they will pay for (like ring tones), they tend to spend a lot. Safa Rashtchy, managing director of Piper Jaffray, interviewed five 17- and 18-year-olds about their relationship with technology. This was a high point of the conference. (6:40)

Total running time: 23:34

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Production Notes

The initial montage is from Tim O'Reilly, recorded at OSCON '04 and in a phone interview with Doug Kaye of IT Conversations, and is used with permission. "The future is here, it's just not evenly distributed yet" is a quote from author William Gibson that Tim used with attribution.

The credits, including special thanks to David Battino for composing and performing the theme music. David can be found at Batmosphere.com and also edits O'Reilly's Digital Audio site. David provided a lot of help and feedback getting this program launched. We used Soundtrack Pro, Bias Peak, and Audio Hijack Pro to put it together. We also ran it through the levelator.

Daniel H. Steinberg is the editor for the new series of Mac Developer titles for the Pragmatic Programmers. He writes feature articles for Apple's ADC web site and is a regular contributor to Mac Devcenter. He has presented at Apple's Worldwide Developer Conference, MacWorld, MacHack and other Mac developer conferences.


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