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The Rise of Weblogs?

by Derrick Story
Network Newsletter for 08/13/2002

Dear Reader,

After reading Meg Hourihan's latest column, "Blogging for Dollars: Giving Rise to the Professional Blogger," I'm wondering ... is the Weblog a new, emerging medium that will be used widely to comment and report via the Internet, or is it a temporary phenomenon that will ultimately fade like HTML frames?

Meg advocates that businesses should tap this rich pool of talent and hire bloggers to create engaging content that will help companies achieve their objectives. She puts forth a good argument.

Some people might argue that a blogger is really no different than any other good writer. It's worth thinking about. Because after all these years, we're still not sure how the Web fits into our overall system of communication that includes print, radio, and television. Can bloggers help distinguish the Web from other media?

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If you have a moment, drop by our Web Development DevCenter and take a look at Meg's column. You might also be interested in her previous posting, "What We're Doing When We Blog." We may be sitting on top of the next revolution in written communication... or nothing at all.

See you next week,

Derrick
O'Reilly Network Managing Editor
derrick@oreilly.com

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