Much of what we know about innovation is wrong.

Scott Berkun’s keynote address will romp through the history of innovation, dispelling many of the mythologies we’ve constructed. Loosely based on his recently released book The Myths of Innovation (O’Reilly), Scott’s talk will help you to recognize these myths and understand why they’re popular–even if you don’t believe in them–while teaching you how to use the truth to become an effective innovator today.

About Scott

Scott Berkun worked on the Internet Explorer team at Microsoft from 1994-1999 and left the company in 2003 with the goal of writing enough books to fill a shelf. The Myths of Innovation (O’Reilly, 2007) is his second book; he wrote the 2005 bestseller, The Art of Project Management (O’Reilly). He teaches a graduate course in creative thinking at the University of Washington, runs the sacred places architecture tour at NYC’s GEL conference, and writes about innovation, design, and management at www.scottberkun.com.