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Toxic Dojo Sex
"Need Press? Repeat: 'Green,' 'Sex,' 'Cancer,' 'Secret,' 'Fat'" Joanne Kaufman's story in yesterday's New York Times reveals some of the tricks PR people use to get their stories noticed, including the strategic placement of certain words in their press release headlines—which immediately gave me the idea for the title of my latest press release... 

Fashioning Technology: LEDs Are The New Sequins!
If Judy Jetson had a home-economics textbook, Fashioning Technology might be it. This new DIY (Do-It-Yourself) guide from O'Reilly and the creators of Craft magazine takes traditional crafting into the future. 

Give our authors Safari access? What next?
An anonymous geek recently mused on the fact that O’Reilly authors were no longer being given free Safari accounts... 

Want to Show Your Stuff at MakerFaire: Austin?
Here's your chance. MakerFaire is holding auditions for potential exhibitors, crafters, and inventors from the area.  

Digital imaging master and modern day troubadour Deke McClelland launches his new video podcast series with a music video–“101 Photoshop Tips in 5 Minutes”–today. Watch him croon, buzz, leap, dance, and kick-box his way through dozens upon dozens of useful Photoshop tricks here. And learn more about why Deke made the video, too! (See FREE book contest below.) 

New webcast: Rick Sammon's 10 Key Ingredients
you’ve had the chance to see Rick Sammon’s work, then you know how utterly stunning his photos are. The stories that accompany them are pretty amazing, too. 

In today’s Santa Rosa Press Democrat story about Twittering, Tim O’Reilly offered some pithy and poetic insights to reporter Nathan Halverson on mini-blogging. 

We’ve just posted the recordings of two of our recent webcasts, both of which are on fascinating topics. The first was presented by Shelly Farnham, Ph.D., author of the recent O’Reilly Radar report The Facebook Application Ecosystem: Why Some Thrive—and Most Don’t. The second webcast was presented by Peter Merholz, president and one of the founders of Adaptive Path. Peter’s webcast is called Adaptive Path’s Subject to Change: Creating Great Products and Services for an Uncertain World, which is also the name of his recent book

What are we doing?
To keep up with news and other goings-on at O’Reilly, follow us on Twitter: http://twitter.com/oreillymedia. 

Looking for more community projects during OSCON? FOSSCoach is a series of events designed to teach the essential skills required to participate in collaborative, free and open online projects like Firefox and Wikipedia. 

Scott Berkun Answers Proust's Questions
Having proven his range as a writer, speaker, and now "thought leader" on CNBC's The Business of Innovation, O'Reilly's bestselling author Scott Berkun ponders happiness, friends, and other concerns in the O'Reilly Proust Questionnaire

Q&A with Gareth Branwyn, Editor of the Maker's Notebook
Ask some DIY-ers what they want in a notebook (as the folks over at Make magazine did recently) and you’ll get a truckload of opinions. The Make staffers boiled down the input and came up with an electric blue notebook. In true maker style, this notebook is born/designed to be hacked. Recently I got a chance to chat about the new Maker’s Notebook with Make contributing editor, Gareth Branwyn

Boing Boinged: Illustrated Guide to Home Chemistry Experiments
Mark Frauenfelder, Make magazine’s editor in chief, posted the preface of Robert Bruce Thompson’s latest book, the Illustrated Guide to Home Chemistry: All Lab, No Lecture recently on Boing Boing.  

In this short video, Dylan, a white-hat hacker himself (watch the video for a definition), comments about the purposes of Hackerteen, as well as the pros of teaching kids to be hackers who accomplish things for the good, rather than the harm, of the internet.