VoIP provider SunRocket has gone out of business. According to ZDNet, email from the Director of Routing and Carrier Services states that “SunRocket will cease operations at COB today,” and furthermore “today is my last day and everyone else you may have worked with at SunRocket…”
If this is truly the shutdown plan — what I call a lifeboat drill, where everyone puts on a life jacket and lines up in the hallway with a copy of their resume — than the implications for the rest of the industry are staggering. Not only will 200,000 customers be left high and dry without service; that’s a problem in and of itself, but one that can be sorted out. I’m thinking of the telephone numbers, an essential business and personal communications asset. If the phone numbers vanish along with SunRocket, any business that relied on SunRocket has been instantly plunged into a communications crisis; you can build a backup plan for a phone outage, but there’s no backup plan for a telephone number that’s been snatched away. Furthermore, if this is truly how SunRocket ends, then I will at the slightest sign of trouble flee my current VoIP provider, lest a failure of the company take my phone number to oblivion.