They’re for the emerging markets of India and China. There, the context of use of the mobile is the whole village.
- The phone tends to be shared by a family, so each one stores 5 distinct addressbooks
- There’s often one mobile per village, which is rented out. These home can have pre-set call time/cost limits, so make renting out easier. They come with a built in business model
- It turns out that after voice calls and texting, two major uses of a phone are as a clock, and as a torch. So there’s an external screen showing the time, and a torch built-in
- There’s a teaching mode
- And these phones are cheap. Like, 40 euros cheap
I’m impressed to see such a huge corporation building products in such a progressive way.
Well done Nokia :)