There’s been quite an uproar in the blogosphere over a recent article on AppleInsider that quotes analysts from American Technology Research saying that the release of the long-rumored Apple-designed cell phone is imminent and that it “is likely to revolutionize the handset industry.”
“Our research indicates that an Apple-designed smart phone has moved from concept to prototype and recently has progressed to near completion as a production unit,” analyst Shaw Wu told clients in a research note on Tuesday. “We believe this smart phone has been in development for over 12 months and has overcome substantial challenges including design, interference, battery life and other technical glitches.”
Now taking into account the fact that Apple has scheduled one of its famous big press conferences for Sept. 12, and has just made a bunch of system upgrade announcements (so Steve clearly won’t be talking about those), lots of people are expecting him to announce the mysterious iPhone next week. If AppleInsider’s right we can expect the Apple phone to have “an iPod nano-like candy bar form factor and come in three colors.”
I have to confess that this is one rumor I hope is true. If anyone can design an exciting handset it’s Apple.