UK supermarket giant Tesco has entered the VoIP business according to CNET today, and will soon be offering its customers a Tesco-branded VoIP service bundle in over 350 of its stores. Rates for PSTN calls from Tesco’s service will start out well above Skype and other VoIP carriers, but apparently Tesco doesn’t see any problem with that:
“Our focus isn’t to compete with Skype,” said Alex Freudmann, commercial manager for Tesco Telecoms. “We’re launching the service because our customers expressed a need. Our customers wanted a simple pricing structure. Our VoIP pricing is in whole pennies–the halfpenny doesn’t exist any more–and there’s one call rate at all times.”
I wonder who they do think they’re competing against?