Piggly Wiggly, the inventors of the modern supermarket, are deploying a new thumbprint payment system in their stores nationwide. While not strictly RFID news, this is still one of the key supporting technologies for the “checker-less” supermarket we’ve all been talking about.
Under Farrell’s recommendation, Piggly Wiggly launched a pilot program to test Pay By Touch in a small group of stores last fall. The test run went so well it was quickly expanded to a companywide rollout.
Shoppers who signed up for the new payment system were able to open accounts that linked either to credit card accounts or to checking accounts. They could link all Pay By Touch transactions to their store loyalty cards as well, so they could get credit for shopping at Piggly Wiggly without having to carry the loyalty card.
Do you use loyalty cards or credit cards? Would you use a biometric payment system if you had the chance?