Related link: http://www.spaceref.com/news/viewpr.html?pid=11681
NASA’s next two Mars rovers, launching later this month to
reach Mars in January 2004, have adopted mission patches
featuring Warner Brothers characters Duck Dodgers (Daffy Duck) and Marvin the Martian:
So was this a premium product placement, earning the NASA mission budget a hefty fee from Warner Brothers?
Nope. I’ve been told NASA actually had to pay for this chance to give Warner Brothers a bonanza of free, endearing publicity.
Perhaps someday they’ll offer official sponsorships to the highest bidders, to help finance missions. It works for the Olympics!
UPDATE 6:15p PT 2003-06-06: Maybe NASA (or its employees) will wind up making some money from the deal after all… by unloading official patches on EBay.
Who’d you like to see sponsor a mission to Mars?