Suppose you could do an entirely different processing interpretation of the same photo for different end uses, keep them all in you Library where you could reference them easily, and even create a slide show, printed portfolio, contact sheet, or web gallery of the whole collection without ever using up a spec (well, ok, maybe a spec) of extra space on your hard drive.
I’m surprised I don’t hear about more people talking about this feature more often. I mean, what a great way to give more confidence to your art director? If you haven’t already done this, you won’t believe how simple it is: All you have to do to create a visible different version of a given photo is right click on its thumbnail in the Library module and choose Make Virtual Copy from the menu. An exact copy of the selected thumbnail appears alongside it. You can make as many of these of the same images as you like, process each one in an entirely different way, and then be able to show your client (or friend) all those variations on that image. Just use any of the Lightroom commands to process each one differently.
Not only is that fast and easy, it doesn’t even use up any noticeable space on your hard drive. You could then email your client/friend PDF prints of each version with the image number and a caption (i.e. your notes on the versions) below each. When your “target person” decides what they want, all they have to do is email you or call with the image number and position on the “virtual copies” page.
You could even do this to photos that you’ve done regional processing and retouching on in Photoshop, then change the overall processing in each version of that retouched photo. That might be a great way to do color and toned versions of a fashion shot, for instance.
Now, I ask you: Is that not hot?