Often, when I’m asked to speak at amateur photo events, the organizers have specific topics they want me to address. For example, last weekend I covered Adobe applications at Popular Photography’s Digital Days. Adobe, Sony, and a handful of other sponsors helped fund the two-day workshop.
Event organizer Phil Mistry working with attendees and models during a shoot at Digital Days. Photo by Derrick Story.
I think the current crop of Adobe applications are well designed, and I like showing budding photographers how to better use them. But I’m noticing a trend that I wanted to share with you. After the formal presentations, when I’m answering questions one on one, I always get, “But what about Aperture?” My first response is typically, “Well, you’ll need a Mac to run it.” That never seems to be a problem.
Then the conversation flows into Aperture’s features and how they stack up to those I just discussed on the stage. Anyone using Aperture knows that it compares very well to any photo management tool.
I’m posting about this because I think there’s a genuine interest in Aperture among amateur photographers. I know that Apple’s target customer is the pro shooter. Good choice — the app is perfectly designed for that level. But I think there are some real opportunities with the amateur crowd too. Many of them want the best possible tools, and they will do their homework before making a choice. Live presentations help that research.
Based on the questions I’m getting, maybe Apple should get more involved in amateur events… People want to hear what they have to say.