In January, I posted quite a few entries here about my shoot at Macworld 2007. At the time, however, I didn’t go into specifics about who the client was or what the project was all about. Well, I can now take the wraps off the project. The client was Apple, Inc. and the project was to team up with my friend and podcaster Daniel Steinberg to execute a set of developer profiles for the Apple Developer Connection. Specifically, we created nine profiles of developers who were exhibiting in the ADC Developer Pavilion.
The black and white photographs above appear on the landing page for the project. The black and white conversions were done using Aperture’s Monochrome Mixer tool. Each photograph in the cheeseboard is linked to an individual profile page which contains a portrait and an audio interview. Each of the profile pages looks like this:
To create these pages, I took the images as processed in Aperture and exported them out to TIFF. I then pulled them into Photoshop where I did all of the compositing work to lay on text and gradients. Here’s another example:
I’m really proud of this work and I’m really happy that I can now show you the final result of the shoot that I blogged about here. Most of all, I’m happy that we were able to get some interesting profiles of nine developers for the Mac platform.