Why I Still Buy CDs

To me, CDs are still a better value than compressed audio files. And as the wonderful CD Baby online store demonstrates, there's still a lot of room for innovation in how they're sold.
A while back, I wrote about a song I really liked, Gary Jules's cover of Tears for Fears' "Mad World." Unfortunately, the album containing the song was out of stock. So I clicked the link to have CD Baby contact me when it was available. Months passed. Then, suddenly, this provocative e-mail popped up:
Hi David -
You asked me to tell you when this CD arrived, and it's here!
GARY JULES: Trading Snakeoil for Wolftickets
CLICK HERE TO BUY IT: http://cdbaby.com/cd/garyjules
It's back in stock now. You're the first to know. It just got here an hour ago.
We can send it to you in tomorrow morning's mail. Just click this link:
http://cdbaby.com/cd/garyjules
Enjoy!
-- Derek Sivers, CD Baby
the cutest little record store on the web
http://cdbaby.com <-- great new CDs added every day
(I should note that Sivers is also an O'Reilly blogger, though I've never met him.) I clicked the link, added the CD to my shopping cart, and noticed that CD Baby was also having a $5 sale—buy three discs from the list and the price drops to five bucks each.
It took a couple hours of preview-listening to find three more CDs that grabbed me. (CD Baby apparently accepts discs from any old independent artist who sends them in, and I found the M3U-based preview feature awkward.) The process would likely have gone faster if I weren't shopping exclusively in the bargain bin. Just try to get through the "Flavors" list without smiling.
A few days, later, this cute message from "CD Baby loves David" arrived:
David -
Thanks for your order with CD Baby!
Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing. Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CDs into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved 'Bon Voyage!' to your package, on its way to you, in our private CD Baby jet on this day, Monday, August 21st.
I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as "Customer of the Year". We're all exhausted but can't wait for you to come back to CDBABY.COM!!
Thank you once again,
Derek Sivers, president, CD Baby
Sure enough, the CDs arrived in a sturdy little box a few days later. What surprised me, though, was that the next e-mail I received was from one of the artists:
Hey there David
Just a short note to thank you for buying the CD - I hope you will enjoy the sounds.
Also please check out the website @ www.twilightarchive.com
There is a free download of a great re-mix of "House of Tomorrow" (first track on the album)
Keep in touch.
Friendly regards,
Chris Mancinelli
I'm not sure at what point CD Baby gave my e-mail address to the artists, and I would have preferred the choice to opt in to such mailings, but the whole experience did seem, well, friendly.
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AudioComments (6)
Read More Entries by David Battino.

YEA!!! CD's are and always will be a better value than lame MP3's...all the rich white suburban kids are just cuaght up in the ipod hype.
Update, 2006-09-24: It turns out the e-mail-sharing policy is on CD Baby’s About page. It reads, in part:
Again, I think that last bit should be on the order form itself, but I’m still very happy with the shopping experience. You only need check out the rest of the About page to get the feeling that the company really is working for the artists. Or as CEO Derek Sivers noted in a follow-up e-mail to me, “We really believe that was THEIR sale, not ours, we were just the ones that shipped it for them.”
Chris: Thanks for writing. I should have explained better, because I did enjoy hearing from you, particularly with a message offering a free download. That seems like positive customer support to me.
What I didn't like was the way CD Baby said, "Thanks for your order; by the way, we've just given your e-mail address to the artists." Perhaps that's noted somewhere in the terms of service, but I would have preferred a big checkbox on the final order screen asking, "Would you like us to share your e-mail address with the artist?"
But as I said, the shopping experience was positive overall. In fact, I received another followup from CD Baby the other day with links to pages where I could write reviews about the discs I'd just bought. "It only takes a minute and would mean a lot to the artists," the message said, reinforcing my impression that this is a company that values musicians.
The e-mail continued with a list of Editors' Picks CDs in the genres I'd bought, increasing the chances I'll go back.
My apologies if I crossed a boundary.
CD Baby supplies contact info for buyers of the cds to the artists in order to try and build a mailing list and data base of people who have purchased one's music.
I personally send a "thank you" to everyone who has bought my cd as an appreciation for that act. As expressed in the e-mail I also like to share free downloads of bonus stuff on the website. Hmmm, but now I'm a bit concerned that people may find this intrusive.
Anyway CD Baby is a GREAT outlet for independent music and I cannot say how much it means to have a legitimate and innovative site to release new music. Cheers!
Thanks, Mark. I should mention that your latest CD is on permanent repeat in my wife's car.
And yeah: a few years ago, I submitted a CD I produced to both Amazon and CD Baby. Not only was the CD Baby submission experience far easier, the artist later had so many problems with Amazon that he dropped his listing there.
I'd like to add my two cents from the artist's POV: CDBaby is flat-out great.
I've been releasing recordings since they were big flat black plastic things, and these guys are a rarity - honest to a fault, and on the side of truth and goodness. I'm probably among their smallest sellers, but they still treat me with respect and never fail to pay what's owed.
They do a lot more for their artists, such as no-nonesense digital distribution, help with promotion, and they'll even provide knuckle busters so we can take credit cards at gigs!
Nice to know somebody actually buys CDs these days, too. Hey, I can give ya a deal on some cassettes...