Women in Technology

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Article:
  The Changing Mac Community
Subject:   Market Share
Date:   2002-03-06 15:19:23
From:   leenoble
Apple seems to be striking towards that other 95% from both sides.
You've got the iMac for consumers to drool over, and OSX for tekky geeks to drool over. Businesses are obviously the hardest to win over and rest between the two.
Get the tekkies on board and they'll start suggesting the Mac as a viable business system. Once people start using them at work they'll eventually realise that there isn't just windows in the world, making the mac an even more attractive proposition. Hopefully this double flanking maneuvre will work, but it really is a long haul thing.