However, what I have been observing for long is that while the privacy paradigm is still the dominant pattern, the information itself moves with an unheard freedom challenging this concept as if it wanted to break free from years of tirany. The Open Source paradigm, the Blog explosion, the USENET, the web itself with its miriad of do-it-yourselves are maybe a scream for a new order where Privacy will be again solely a synonym of Seclusion and not anymore of Secrecy.

And what makes me think this new model is gaining ground is exactly the fact that it serves the internet usability, while Privacy clashes against it. Like you so well put in your article, how come one targets Google, if other services use the same or similar technologies/methods to produce similar results?

In an attempt to guarantee the end user privacy, one would had to, by the notion of justice and equality, limit all other technologies. From credit cards to CCTV, from ad aggregators to username/password driven websites. And this is simply not possible, because the internet is (these days by definition already) the antithesis of secrecy.

Google comes thus naturally to me. I still cannot hide all my privacy concerns. I'm being self doctrinated yet on this new "free world". However, the hard drive is still my vault and ultimately I can guarantee the safeguard of those bits of information I would consider mine and mine alone.

The internet doesn't invade my privacy. I invade the internet. The internet is not a solitary walk. It is not me and the internet on the other end. It is a social experience in which, on my quest to gain knowledge I interact with bibliotecarians, the readers and the writers.

Google is nothing more than my use of the internet technology to share information in an organized way. If I have issues with some of the information I want to share, very well, in the same way I will rather prefer a closed envelope to a postcard, I will choose other means to communicate, other than a public email service.

The Google ad system is no more annoying than commercials on TV targeted at specific times of the day and to specific TV show breaks according to what will be the expected audience social background, creed, race, interests, ad nausea... With the bonus that I don't need to interrupt what I'm doing to be forced to watch the ads.

Ultimately Google is just and simply a free email service which offers what no one else did before and that upsets many of the institutionalized heavy weights of the recent past.