Sometimes a Palm or an iPod or whatever is a peripheral of another device, other times it is the host of other peripherals. When it is connected to a Mac or PC, it should be a peripheral. But when a user connects an iPod to a standard FireWire CompactFlash or whatever media reader, it should be smart enough to recognize that the user wants the media reader to be a peripheral of the iPod, and do what it would do with the Belkin media reader. This is the kind of "value-added" capability that would benefit users and make others more interested in the iPod. Having to buy a media reader that requires its own batteries, costs $100, and is redundant when the user probably already has another media reader they use with their computer, is kind of a disappointment. It certainly doesn't capitalize on one of the core strengths of FireWire.