Women in Technology

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Article:
  Confessions of the World's Largest Switcher
Subject:   I still don't get it
Date:   2003-11-01 05:08:07
From:   anonymous2
Response to: I still don't get it

Money. Apple probably made an offer he couldn't refuse. They also probably promised full-time on site support and a really cheap replacement agreement for failed machines. In return Apple gets the ultimate in advertisement within the academic and scientific communities. The shock factor alone has people looking at Macs that would not have otherwise.