Weblog:   Apple and Developers
Subject:   Get the drugs out of your system
Date:   2003-06-29 15:34:03
From:   anonymous2
What would you like to see Apple do to better support its independent developer community? Or are they doing just fine?


The debate is laughable.


What would you like to see Microsoft, or Sun, or Oracle do? Better yet, do you think that any executive at any of the aforementioned corporations gives a rip what you think about their business decisions? Businesses exist to make money so they can continue to exist. Executives
work for businesses to protect the bottom line and thereby contribute to the continued existence of the business, and their continued relationship with the business. It sounds simplistic and harsh but it's factual.


Business is economic warfare, and always has been. Do you explain Gates' behavior by speculating that he has a brain tumor? If so, close this window now and go read a spiderman comic. Apple is no different than any other American technology company and if you look close enough, you will see Apple is no different than any other successful American business, technological or not.


Business is not a socialized handout program. Those of you who have grown up with two decades of government subsidized artificiality, wake up. I am no fan of Gates but his points to the graduating high schoolers were realistic and are valid today. Adjust your thinking before you find yourself flipping burgers. Do not expect any business
to give you anything.


Start thinking about what you have seen businesses do, and think about the likelihood they will continue in that behavior. For example: Expect businesses with armies of lawyers to steal your ideas. Assuming you are
an independent developer, consider that the schoolyard bully just punched you in the mouth and even if you tell your teacher, her hands are tied because she didn't see anything. Your word against the bully's. Expect that if you make the mistake of using anything that said business considers to be of value, even if it promotes the business, you will be met with legalized violence. The lucky ones only receive threats and humiliation. The list goes on and on. The business world is about survival of the fittest and always has been. Do you not remember reading about robber barons in school?


I have said this before: Forget Jobs, Gates, Ellison, etc. There is not 5 cents difference between any of them. Think instead about why there are only 3 American automakers or 1 steelmaker or a few airlines or a couple of computer makers. If you can figure it out, you might be able
to reconcile your fantasies with reality, and take the first step towards operating in the bare knuckles world of American business.

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Showing messages 1 through 3 of 3.

  • Stale (and Erroneous) Lecture on Capitalism
    2003-06-29 17:11:54  jmincey [View]

    If Apple Computer's foremost objective were pure profit, then it would get out of the computer business altogether. (Or are you under the impression that the technology industry has the highest profit margins and brings the greatest revenue of any other industry?)

    Hey, of course Apple wants to make a profit -- and no one in this "laughable" debate denies that. But this reality -- (that Apple acts in its own interests and seeks to gain profit for itself and its shareholders) -- is not at odds with a program to support developers for the Macintosh. Quite the contrary -- they go hand in hand. Or do you really think Apple would not benefit in the least by having a vibrant and creative and healthy developer community for the Macintosh?

    Jeff Mincey
    • Stale (and Erroneous) Lecture on Capitalism
      2003-07-01 07:33:39  dogzilla [View]

      >>If Apple Computer's foremost objective were pure profit,
      >>then it would get out of the computer business
      >>altogether. (Or are you under the impression that the
      >>technology industry has the highest profit margins and
      >>brings the greatest revenue of any other industry?)

      Interestingly, things like the iPod and the Apple Music Store seem to indicate that Apple is trying to get out of the computer business, or more correctly, to leverage its brand's reputation for quality and user-friendlness to broaden it's base beyond the personal-computing market and morph into somthing more like an American Sony or Samsung.

      As for the rest of this debate: it seems to me that Apple has always given developers plenty of opportunity to fill holes in the platform. How long and hard was Apple pushing developers to move away from OS9 and onto OS X? Those small developers that took a chance and committed have succeeded. Those that hemmed and hawed in the face of opportunity didn't.

      It sounds to me like some developers are beginning to demand that Apple reduce the risk of being in business in a Capitalist environment. Get with the program, folks - it's called competition and you (as a small developer) have strengths and weaknesses that aren't the same as those of a huge company like Apple. Play to your strengths, avoid your weaknesses, work hard, and do some basic research for crying out loud (ie: if you're worried about Apple stepping on your toes, don't focus your energies on extending a service Apple already provided for free, as Watson did).
      • Stale (and Erroneous) Lecture on Capitalism
        2003-07-06 13:31:22  anonymous2 [View]

        "iPod and the Apple Music Store seem to indicate that Apple is trying to get out of the computer business"

        It is sad that you missed the whole point of iPod and AMS. It's not to get out of the computer business but rather to give you a reason to buy a Mac.

Showing messages 1 through 3 of 3.