||Mac OS X Innovators Contest Ready for Primetime|
|Subject:||The Watson Effect|
|It's really too bad that a contest of this sort is necessary. It *is* necessary, that's clear, given the way Apple has treated other small-scale innovation successes. Watson is the prime example of this. All Apple had to do to create a spontaneous, permanent version of this contest, was to treat Watson's developers with dignity (offer to buy the IP, hire the developers) and then draw the most attention possible to the partnership.|
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