Article:  |
Piracy is Progressive Taxation, and Other Thoughts on the Evolution of Online Distribution | |
| Subject: | Building Brand Loyalty | |
| Date: | 2002-12-12 09:21:22 | |
| From: | mattcaron | |
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One thing that might bear mentioning is that the sword cuts both ways; just as making content available at zero cost, and being a benefit to the community causes people to think of you first (I must have over $500 of O'Reilly books on my reference shelf, and I'm just out of college!), a company's actions can build brand hatred. For example, all the CD's I've bought in the past two years or so have been either used (so they don't get any more money from it), or from indie bands that are self-financed and produced. Why? Because I refuse to do business with the RIAA, and this includes anyone who is an RIAA member, because they are a bunch of troglodytes. I want to deal with hip and trendy publishers who are in the know about how we geeks live, work and communicate. If I want to spend a couple hundred bucks on one of those sweet Mini-ITX boards and a sound card with an fiber-optic connection to my thousand dollar reciever so I can play .ogg files on my stereo, then I want to be able to rip all my CD's to .ogg format. If publishers aren't going to play by the rules (I buy it, you get paid, then I can port it into any format I desire, because I bought the content, none of this DRM bullshit), then I'm not going to do business with them. Period. |
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Building Brand Loyalty
2003-01-20 23:41:33 conureman [View]
I too feel Brand Hatred every time I have to format and reinstall a Microsoft OS , when I enter the 25 or so "We Know You're Thieving Scum" digits into the system. Also I experience Brand Embarrassment when my friends see the multiple copies of Windows that I have purchased for home use. Although it feels like I am tithing the Antichrist, I refuse to violate the EULA. And, is it just my imagination, or is it really the encryption stuff that keeps locking up my DVD player?
