Good blend of business, marketing and technology savvy

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Book:		Web 2.0: A Strategy Guide
Subject:		Good blend of business, marketing and technology savvy
Date:		2008-11-06 11:44:19
From:		Chip Childers

Rating: Amy Shuen has done a wonderful job with this book. Its ability to blend the business, marketing and technology conversation around Web 2.0 philosophies into a cohesive discussion makes this book worth the read. While I was slightly disappointed that the book didn�t spend much time on internal uses for these strategies (which could easily have been added as a seventh chapter), the focus on the value to changing a business was well researched and valuable. In particular, spending time understanding the various value propositions around Web 2.0 was excellent. From innovation models, to monetization strategies and harnessing the long tail of a potential market, the revenue potential is clearly explored. One comment that I read from another reader (http://infosysblogs.com/web2/2008/09/thumbs_down_for_web_20_a_strat.html) was that he felt that the language was contrived and not engaging enough. I couldn�t disagree more. The book was articulate and readable, especially given the fact that the book covered so many of the dry topics that are often ignored for the sake of hype generating content.