I find Web 2.0: A Strategy Guide by Amy Shuen a very interesting take on the Web 2.0 phenomenon. From what I've been used to reading about Web 2.0, it was all about the technical aspect of it– web services, AJAX, web application architecture, tagging & tag clouds, etc. But this book puts Web 2.0 into a level where decision makers and business folk can appreciate it.
The book utilizes case studies of companies that have leveraged on Web 2.0: Flickr, Netflix, Google, LinkedIn, Amazon, and IBM, to mention a few. Citations of contemporary classics like The Long Tail, Tipping Point, The World is Flat and Small is the New Big give some business credence to the work. But the high point of the book for me is the very good exposition of business models that take advantage of Web 2.0. The strategic and tactical questions after each chapter kinda make this a nice business school textbook.
Web 2.0: A Strategy Guide is a very interesting primer for creating value using social media, social networks and innovation. The even concludes with a business plan on how to launch your own potential Web 2.0 business - a timely read if you want to make use of Web 2.0 in your business or company.
This review was originally posted at Standard Web Standards (http://webstandards.raquedan.com/?p=311)
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