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The last year buzz in the web world is web 2.0. This sounds very cool, but what does this really means from a business side of view? This is what Web 2.0: A Manager's Guide is about. It describes, using real cases from famous web 2.0 businesses, what web 2.0 means, how it's implemented and how you can implement it in your own business.

First, Amy Shuen tells about the importance of a netwerk in web 2.0 and how to get a critical mass extending your network. She tells about the old fashion business theories of investing and deploying products. Then she show how this is different on web 2.0. How to make a business plan for web 2.0 projects based on networks and how invest in this kind of projects. She introduces some interesting theories about this.

After getting the critical mass, Amy Shuen tells us how current web 2.0 business are getting there money. What kind of business plan they use and how they stimulate people who contribute and how to ask money at the people who don't contribute. Also here, she introduces some interesting theories which are different from the theories used in old fashion businesses.

The last chapter is about how to use all this knowledge in an already existing, old fashion business. Where can you implement and combine positive network effects with the old fashion kind of business. What are the key points to look after.

The book tells a lot of interesting things when you want to start a web 2.0 business or want to implmenent web 2.0 in your current business. There are lots of useful theories and the use cases of existing web 2.0 businesses is very explanational. It's a shame that the book is just five chapters. There's lots more to tell about web 2.0 and web 2.0 businesses. At the other hand, this is book is a good start when you want to make a web 2.0 business. It gives you a good basic of all the things you have to know. When you want to know more about a specific subject you can buy another book.