Rating: 

The first portion of the book focuses on Search Engine Optimization (SEO) techniques then on Pay Per Click enhancements. It was this part of the book that I thought was particuarly geared towards professional, e-commerce deveopers that depend on maximizing their applications for revenue streams.

The second half will help both pros and weekend web writers alike. In this portion, the author explains several techniques to optimize the execution of HTML, CSS and JavaScript code while also minimizing the footprint of this same code. This portion of the book is applicable to most any non-trivial website since it does not focus specifically on revenue generation sites.

Overall the book is well written and the code optimization area (second half) contains useful chapters on the inner working of CSS and JavaScript that will help developers optimize code plus follow best practices.

I recommend the book for web professions and web retailers.